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Generative artificial intelligence (generative AI) is a type of AI that can create new content and ideas, including conversations, stories, images, videos, and music. It can learn human language, programming languages, art, chemistry, biology, or any complex subject matter. It reuses what it knows to solve new problems. For example, it can learn English vocabulary and create a poem from the words it processes. Your organization can use generative AI for various purposes, like chatbots, media creation, product development, and design.